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Shinhoo Successfully Convenes the Fifth Reform Assembly

Aug 14, 2024

On 8 August 2024, the 5th Shinhoo Reform Conference was successfully held in a warm and exciting atmosphere. With the theme of "All Things in Order, Moving Towards the New", the conference brought together more than 200 group leaders and employee representatives to witness the direction of Shinhoo's development in the face of continuous change in the future.

 Shinhoo Successfully Convenes the Fifth Reform Assembly

In the opening speech, Deputy General Manager Huang Ya Fang reviewed the achievements of Shinhoo in recent years and looked forward to the future path of reform. She emphasized the importance of innovation, collaboration and commitment, calling for innovation at the company level, inter-departmental collaboration and individual commitment to help Shinhoo continue to scale new heights.

Afterwards, relevant personnel from each section made a thematic report. General Manager Han Zongmei spoke, emphasizing the importance of the company's move towards sustainable development and elaborating on the business policies of sales change, product leadership, efficiency breakthrough and platform empowerment.

Yang Ji, Director of R&D Centre, introduced in detail the family and series system of pump products, as well as the innovations in design, drive, simulation, motor and test of the standardized process.

Cheng Rui, Director of Foreign Trade Department 2, deeply analyzed the challenges and opportunities faced by Shinhoo, and put forward the strategy of "Brand Going Overseas" of localized operation + global step-by-step layout.

Shinhoo Successfully Convenes the Fifth Reform Assembly

Qi Yunpeng, Director of Quality Assurance Department, put forward a three-year plan for quality construction, emphasizing the importance of changing from post-disposal to preventive control and from quality inspection to quality management.

 Shinhoo Successfully Convenes the Fifth Reform Assembly

Lv Yanlong, Vice Minister of the Self-made Parts Project Department, said that the three major self-made parts workshops should be intelligent and advanced to build digital and intelligent workshops and become the industry benchmark.

Li Jun, Director of Finance Department, explained the road of industry and finance integration of Shinhoo, and put forward the goal of realizing the informatization of financial data and establishing a cost management system based on the value chain.

Yu Lu, head of Marketing Management Section, explained the course and direction of Shinhoo brand development through multiple perspectives, and emphasized the brand development idea of "orderly development of the brand, and moving towards the new in the future".

The reports of each department demonstrated in-depth thinking and concrete planning, and also reflected the high degree of synergy and co-operation among the team, laying a solid foundation for the company's future reform practice.

During the lunch break, Deputy General Manager Huang Yafang answered the questions of the staff on the spot and announced the implementation of a number of welfare adjustments, fully reflecting the company's people-oriented management philosophy.

 Shinhoo Successfully Convenes the Fifth Reform Assembly

Chairman Han Yuanping summarized the meeting by stressing the importance of self-drive, commitment and efficiency, and called on every Shinhoo person to develop professionalism and quality in their own positions, contribute to the company's reform and build the world-renowned "Shinhoo" brand.

 Shinhoo Successfully Convenes the Fifth Reform Assembly

Finally, all the leadership took the oath together, saying that they would lead the team to rise to the challenge, forge ahead and create a more brilliant tomorrow together!

 

Latest News
Shinhoo Unveils New Pump Solutions at MCE 2026

Shinhoo Unveils New Pump Solutions at MCE 2026

March 24–27, 2026 | Milan, Italy – The Mostra Convegno Expocomfort (MCE), a leading global event in HVAC and refrigeration, opened at Milan Fairgrounds. Following successful appearances in ShiJiazhuang and Germany, Anhui Shinhoo brought its latest technologies and innovations to the international stage, demonstrating the strength of Chinese engineering to a global audience. New Energy-Saving Pumps Capture Attention At MCE, Shinhoo debuted the Mega S 100-12F Pro, a high-flow energy-saving magnetic drive pump, along with other models in the Mega S series. Developed through years of R&D, the series combines high flow capacity with low energy consumption, meeting Europe’s stringent efficiency and sustainability standards. Advanced hydraulic design and high-efficiency motors improve flow and reduce energy use, suitable for HVAC, water supply, and industrial circulation. 12 control modes and 15 protection features, including Modbus, 0–10V, 4–20mA, 10-speed temperature control, PWM and etc.. A3 explosion-proof rating, compatible with refrigerants such as R290. Featuring an advanced user interface with an intuitive display for easy operation, including one-click start/stop, parameter adjustment, and fault alerts. Local Support for European Customers Since 2025, Shinhoo’s European branch in Italy has strengthened its local presence, moving from remote assistance to on-site support. At MCE, the team provided: Technical guidance on-site, including system matching and product selection tailored to regional standards. Professional after-sales support, helping with installation, troubleshooting, and design consultation to ensure timely solutions for customers. Building Global Connections MCE remains a key platform for the HVAC industry to connect and collaborate. Shinhoo met with clients from across Europe, presenting its product portfolio, technical expertise, and tailored solutions. Several cooperation intentions were established, covering procurement, technical partnerships, and regional representation. From Shijiazhuang to Germany and now Milan, Shinhoo continues to focus on innovation and market needs, bringing energy-efficient, intelligent, and high-performance pump solutions to the world. The company will keep optimizing its international service system to support a greener, smarter, and more efficient future in HVAC systems.

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