Communication
Open and effective communication is the key to a successful collaboration. All parties should be transparent about their intentions, needs and constraints.
Trust
Trust is the foundation of any partnership. We expect to act in good faith with our partners and to meet our obligations.
Collaboration
Partnering companies must work together to achieve mutually beneficial outcomes. This requires a spirit of cooperation, a willingness to compromise and a commitment to common goals.
Mutually beneficial
All partners should benefit from collaboration in some way. Identifying and agreeing on the expected benefits of the partnership is our shared goal.
Flexibility
Collaboration requires flexibility to accommodate unforeseen changes or challenges. All parties should take a proactive and adaptive approach.