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Shinhoo Shines at the Canton Fair with its Innovative Strengths
Oct 21, 2024On October 15, 2024, the 136th Canton Fair, known as the world's premier international trade event, opened in Guangzhou. As a historical event lasting for more than 60 years, Canton Fair attracts buyers and exhibitors from all over the world with its open and inclusive concept. In this exhibition, Shinhoo displayed intelligent circulation pumps that attracted the attention of buyers.
A series of high-tech circulation pumps, including high efficiency circulation pumps, heat pumps circulation pumps and domestic hot water pumps, were displayed at the booth of Shinhoo. Relying on the company's research team of more than 100 people and certification laboratory, these products have passed a number of certifications and tests, from CCC, GS to UL, CE and other authoritative certification, outstanding quality, and sold well in nearly 100 countries and regions around the world.
Shinhoo's booth attracted many potential partners from home and abroad and was well received by customers. The company's staff provided customers with the best water pump solutions with professional and meticulous service attitude, and introduced the product performance and after-sales service in depth, which won the customers' appreciation and prompted them to express their intention to cooperate with Shinhoo.
During the exhibition, Mr. Wang Shouwen, Deputy Director of Canton Fair Leadership Committee, Representative for International Trade Negotiations and Vice Minister of the Ministry of Commerce, visited Shinhoo's booth for investigation and highly praised Shinhoo's innovation ability and market competitiveness in the field of water pumps. He also inquired about the main difficulties encountered by the company in import and export trade with concern, and expressed that he would actively coordinate with relevant departments to support Shinhoo to expand the international market.
In response to this high praise and support, Bianca, Director of Foreign Trade Department of Shinhoo, said that the company will continue to adhere to the enterprise spirit of “truthfulness and pragmatism, the pursuit of excellence”, to improve the quality of products and services, and to continue to expand domestic and international markets. Shinhoo will actively adhere to strengthen communication and cooperation with the international market, and contribute to the sustainable and healthy development of the water pump industry.
Canton Fair is a stage to show the transformation of China's manufacturing to intelligent manufacturing. Shinhoo, as a leading enterprise in the domestic circulation pump industry, has been widely recognized for its innovative strength shown in the exhibition. In the future, Shinhoo will continue to shine and provide customers with better and more efficient products and services, and help the pump industry to sustain healthy development.
Shinhoo has reached a new milestone in smart manufacturing with the successful launch of its first mass-produced motor drive board. On June 17, 2026, at 9:00 AM, the first mass-produced motor drive board officially rolled off the production line at Shinhoo’s drive workshop. This milestone marks Shinhoo’s strategic transformation from independent drive board R&D with outsourced production to integrated R&D and in-house manufacturing. As a core component in pump control systems, the motor drive board plays an essential role in product performance, operating stability, energy efficiency, and quality consistency. The successful launch of in-house drive board production represents an important step forward in Shinhoo’s core component independence and intelligent manufacturing development. A Smart Drive Workshop Built for Efficient Manufacturing The newly launched drive workshop covers 4,000 square meters and is equipped with 72 sets of production and testing equipment. The current maximum production capacity reaches 3,000 units per shift, providing strong support for stable output and flexible order fulfillment. The workshop adopts a production model that combines fully automated SMT production lines with semi-automated DIP assembly lines supported by skilled operators. The SMT process ensures high-precision and high-efficiency batch production, while the DIP assembly process further enhances product reliability through a combination of automated equipment and professional manual operation. End-to-End Digital Production Control To ensure product quality and production efficiency, Shinhoo has established an end-to-end digital production control system in the drive workshop. The system integrates WMS-based materials management, smart warehouse storage, MES process control, and full-process inspection procedures. Testing and inspection systems include SPI, AOI, ICT, and FCT, covering key stages from production to inspection, traceability, optimization, and quality control. Through this closed-loop manufacturing system, Shinhoo can better monitor process stability, improve production consistency, and strengthen quality assurance for motor drive boards used in pump control systems. Integrated R&D and Manufacturing Strengthen Core Competitiveness The official launch of in-house motor drive board production is strategically important for Shinhoo’s long-term development. For many years, Shinhoo has continued to invest in independent R&D for drive control technology. With the operation of its own production line, Shinhoo has completed the transition from “independent R&D with outsourced production” to an integrated model of R&D and manufacturing. This transformation enables Shinhoo to better control manufacturing processes, improve product quality consistency, shorten delivery cycles, respond more flexibly to customer requirements, and reduce external supply chain risks. By strengthening the independe...
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